Tuesday, 15 May 2012

The only way is ethics...




We'll be up front - if you're looking for PR puff and fluff, you've probably come to the wrong place.

That's not to say we don't enjoy fun and frivolity - we do! - but when it comes to achieving results for you and your business we're going to take it very seriously.

And our results are measured in true ROI - not what you spend in relation to the value of the press coverage we achieve. Results to us are an increase in sales and a measurable increase in awareness - the coverage we achieve for you is just a way of achieving that, and there are many other ways too.

We're also passionate about working with ethically-sound businesses - and we're keen to work with those who would like to develop their corporate responsibility as well.

This isn't just driven out of a desire to work with nice, honest folk (though that's something we're passionate about too!), but is commercially-sound for us and you.

According a study last year, consumers classified as “highly ethical” are likely to be wealthier than less ethically motivated people, with nearly two-thirds of this group falling into the ABC1 social class.

Highly ethical consumers make up 19% of the UK population and the study identifies a close correlation between a brand’s ethical reputation and these consumers’ likelihood to express a preference for it. The report’s findings also indicate there are strong commercial benefits to brands being seen to act responsibly.

We'll act responsibly when it comes to you and your business, and that's a promise. But we'll also have some fun as well...



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A bit more about

Vital Communications is run by award-winning communicator Clancy Walker and works by tailoring a team that you need; bringing together the right people at the right time. Our network of consultants offers combined experience in social media, media relations, internal communications, community relations, corporate social responsibility, training, mentoring, marketing communications, copywriting and design. Our experience spans a wide range of industries and sectors including business and professional services, manufacturing, local government, FMCG, hair, fashion and beauty, interiors, charities, performing arts and education. We're continually on the look-out for good people to join our network of consultants and specialists - just as long as you're happy to work as part of our team and are an expert in your field. Last but not least, we can always find work for people wanting to gain some valuable experience in PR and events. We don't look for experience - just a good sense of humour, a strong work ethic, a willingness to learn and bucket loads of common sense!