...get it on!
In many industries at the moment there’s a
bit of a frenzy when it comes to awards and preparing entries. Is that the case
for you?
Financial year ends and the driver of
having something to look forward to when
things start turning chilly – a nice evening out getting a bit merry in a posh
frock or monkey suit with your lovely colleagues – often means that awards
entry deadlines happen in the summer months, with the dos themselves in the
autumn and winter.
It’s a nice way round to do things, we
think, a bit like a good old harvest festival, which we LOVED at school. Don’t
worry, we won’t be singing ‘We plough the fields and scatter’ (much) if we set
up a meeting!
No, it’s more like making hay whilst the sun
shines in the, ahem, warmer months – playing hard and working hard – and reaping
the fruits of your labours in the autumn.
But what’s it all about? What does it
really mean?
We love the Fresh Awards – not least their
strapline for last year - and we know that winning awards really can make your
mums proud (believe us that’s a big driver for us, too!) and our Clancy is
super proud to be a judge for Fresh this year.
But what will we be judging, and why?
Well, of course it’s about results, but
what do ‘results’ mean to you?
For us, and hopefully you, results are tangible
evidence of work that has made a difference to the bottom or top line, a measurable
increase in awareness or share of voice, or a marked shift in perception and
engagement – internal or external.
What we’ll run a mile from is anything that
asks for equivalent advertising spend. It simply doesn’t mean a thing!
You can churn out coverage in endless
titles, racking up an impressive tally on how much the editorial space would
have cost to buy. But if the titles aren’t being read by your target audience,
and it’s not having an impact on your sales, performance or reputation – in a positive
way – then, frankly, we just can’t see the point.
Maybe it’s just us, but we know our
wonderful clients care about bums on seats, for want of a better expression to
sum up the importance of sales and making money. Money’s not a bad thing – of
course - it’s what you do with it that counts…
So, we want to get more bums on seats for
you, get people talking in the right way, work with you to motivate and inspire
your teams and much, much more…
Fancy pulling up a pew for a chat sometime?
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